Post by account_disabled on Feb 24, 2024 9:35:42 GMT
Companies know this well: being able to convert site visitors into qualified contacts and then into customers (better if satisfied) is one of the most demanding challenges to face. A fundamental tool that a brand has at its disposal to maximize conversion rates is the... company blog ! Yes, you read that correctly. We have already explained to you the numerous advantages of having a part of the site dedicated to the blog and why in 2023 it still makes sense to open one, but if you are still not convinced we have decided to tell you a concrete example of how editorial planning studied ad hoc and SEO- oriented can lead to incredible results. We are talking about Tenute del Cerro , an agricultural company of the Unipol Group, which has 5 estates with almost 5000ha of land owned, of which around 300 are under vineyards, which Noetica has supported since 2021 in the organic positioning of the site through the drafting of optimized articles. Results in hand, let's analyze this case history and also talk to Francesco Ceccarelli, Trade Marketing Manager of Tenute Del Cerro! From wine to the hospitality sector: the editorial planning of Tenute del Cerro You should have understood by now that Noetica likes challenges.
And what Tenute del Cerro offers is truly promising, due to the complexity of the Middle East Phone Number List reality to be told. With over forty years of history, in fact, Tenute del Cerro today represents the realization of a large oenological and hospitality project that brings together historic estates of great value, careful work in harmony with the production area, passion and continuous commitment of qualified personnel, and finally respect for traditional values, together with an eye on innovation and sustainability. In addition to this, the client's need was to extend the seasonality of the Estates even beyond the "hottest" periods, such as summer or holidays, and to convey to their clients the richness of their offer, which includes different experiences to do all year round, such as tastings in the cellar, cooking lessons with the chefs of the restaurants of the Estates, tours of the vineyards... How to tell all this and convey the company's values? And above all, how can we convince users who visit the site to take a specific action , be it booking a room, an experience, or purchasing a bottle? What can Noetica do for your business? FIND OUT HERE Here's how we do it! We identify, through the main keyword research tools, the keywords (and related ones) most searched for by target users.
This is used to create a periodic editorial plan of 1/2 articles per month , also taking into account the customer's needs, any trends and their seasonality. The articles are structured from an SEO perspective , respect the tone of voice indicated by the customer, and provide a precise architecture of internal links that favors navigation of the site, facilitating the user's exploration path. As Francesco Ceccarelli says, “there were no particular expectations regarding this activity, in the sense that it was the first time we made articles designed for SEO. Then, thanks to continuous monitoring and the certain results we obtained, we were convinced and the blog became a fixed annual investment. The company is very pragmatic, so when it comes to investments there must be a concrete return. In this case it went beyond our predictions ." When the blog "converts": results in hand! Within two years the client managed to position itself on Google for almost 2000 keywords, of which 466 on the first page , over 300 on the second page and 282 on the third, increasing its organic traffic exponentially from one year to the next ( the data is extrapolated from the SeoZoom report dated 16 February 2023) . Here is a graph that highlights the keyword performance of Tenute del Cerro from 2017 to today. From the reports, the keywords that show the most marked improvement are generally those related to tourism and hospitality .
And what Tenute del Cerro offers is truly promising, due to the complexity of the Middle East Phone Number List reality to be told. With over forty years of history, in fact, Tenute del Cerro today represents the realization of a large oenological and hospitality project that brings together historic estates of great value, careful work in harmony with the production area, passion and continuous commitment of qualified personnel, and finally respect for traditional values, together with an eye on innovation and sustainability. In addition to this, the client's need was to extend the seasonality of the Estates even beyond the "hottest" periods, such as summer or holidays, and to convey to their clients the richness of their offer, which includes different experiences to do all year round, such as tastings in the cellar, cooking lessons with the chefs of the restaurants of the Estates, tours of the vineyards... How to tell all this and convey the company's values? And above all, how can we convince users who visit the site to take a specific action , be it booking a room, an experience, or purchasing a bottle? What can Noetica do for your business? FIND OUT HERE Here's how we do it! We identify, through the main keyword research tools, the keywords (and related ones) most searched for by target users.
This is used to create a periodic editorial plan of 1/2 articles per month , also taking into account the customer's needs, any trends and their seasonality. The articles are structured from an SEO perspective , respect the tone of voice indicated by the customer, and provide a precise architecture of internal links that favors navigation of the site, facilitating the user's exploration path. As Francesco Ceccarelli says, “there were no particular expectations regarding this activity, in the sense that it was the first time we made articles designed for SEO. Then, thanks to continuous monitoring and the certain results we obtained, we were convinced and the blog became a fixed annual investment. The company is very pragmatic, so when it comes to investments there must be a concrete return. In this case it went beyond our predictions ." When the blog "converts": results in hand! Within two years the client managed to position itself on Google for almost 2000 keywords, of which 466 on the first page , over 300 on the second page and 282 on the third, increasing its organic traffic exponentially from one year to the next ( the data is extrapolated from the SeoZoom report dated 16 February 2023) . Here is a graph that highlights the keyword performance of Tenute del Cerro from 2017 to today. From the reports, the keywords that show the most marked improvement are generally those related to tourism and hospitality .